Tom Stites, an accomplished and indeed storied news hound (and a mentor and great inspiration to me), has produced this important article about the continuing decline in civic investment and recognized value of journalism, and original reporting in particular.
Read it, share it. You already live it.
“Taking Stock of the State of Web Journalism”
By Tom Stites
It’s stocktaking time — five years since the Big March to the digital journalism future stepped off in 2006, strutting toward what was widely trumpeted as inevitable triumph. Auspicious events amplified the cheering:
- The City University of New York launched its Graduate School of Journalism with an innovative curriculum and hired the outspoken citizen-journalism advocate Jeff Jarvis to direct a new interactive media program and teach entrepreneurship.
- Harvard’s Berkman Center for Internet & Society widened its interest in the growing edges of news by adding to its roster of fellows Dan Gillmor, author of the seminal 2004 participatory journalism book We the Media, and the protoblogger Doc Searls.
- In his widely followed PressThink blog, New York University journalism Prof. Jay Rosen headlined an item The People Formerly Known as the Audience; it immediately became a defining meme for journalism on the web, which empowers everyone to participate.
- The Knight Foundation, the premier funder of journalism projects, kicked off its $5-million-a-year News Challenge grants program.
So, five years later, how’s the Big March working out for journalism — and for the democracy that’s so dependent on it?
- As the digital march began, newspaper advertising revenue began its own march — off the cliff: five straight years of decline, verging on a 50-percent plunge. The decline is a bit less grim as it moves into its sixth year, but it shows no sign of turning around. The number of dailies has been in decline since 1973 and — no surprise — the failure trend accelerated with the ad crash. Newspapers are just starting to make some headway with metered website paywalls that show promise of generating Internet revenue that can offset more than a tiny fraction of print losses.
- A parallel march, of laid-off reporters, editors, and producers leaving newsrooms of all kinds, has cut the nation’s salaried news personnel by almost a quarter over the same period. Despite contributions from varied web journalism efforts, the net amount of original reporting, the bedrock of journalism’s public good, is declining sharply. And so is journalism’s nourishment of civic health and democracy.
- Two Knight-funded studies of web journalism efforts, including the comprehensive 2009 report of the Knight Commission on the Information Needs of Communities, have praised lots of interesting efforts but found no business models that are both self-sustaining and replicable from community to community. The Knight News Challenge has run its five-year course and, after strategic review, the foundation says it will shift to three 12-week rounds in 2012; the foundation says it is shifting to include more of a “social investing” venture capital strategy in its work.
- The most prominent web journalism business model with corporate millions behind it, AOL’s Patch, is drawing wide scrutiny and little if any optimism outside AOL that it will prove sustainable.
“Even as the [Knight] Commission did its work, the situation was getting dramatically worse,” Mike Fancher, the retired editor of The Seattle Times who helped write its report, wrote recently in a follow-up white paper. “Perhaps most importantly, emerging media struggle to be sustainable businesses.”
The buzz about how bloggers and citizen journalists will save the day, once almost deafening, has died down to a murmur ….